Wednesday, November 16, 2011

Week 7 EOC: The Pitch

Athabaskan

Vodka that's rejuvenating made with premium chosen berries and roots that have a native culture reminiscence with a berry flavor that makes this vodka unique for you who says vodka can’t have nutrients to be flavorful. This new Vodka is designed with you in mind. Taking ingredients used in the past to make your present brighter. Athabaskan is created to bring back a Native feel to the lives of its drinkers. It will contain multiple types of berries that enhance its flavor but also contain nutrients needed in daily life; also certain roots will be used in order to protect the feel of Athabaskan. As a new Vodka on the market we are trying not to compete with the other brands but instead are trying to create a brand that’s yearned for, Vodka that is remembered for its reminiscence of the Old Country, a reminder of when times were simpler. Not only will this Vodka create a feel of youth and rejuvenation but it will also have a great taste to go along with it. Athabascan is ther for its consumers and created specifically for its consumers. By creating Athabaskan we will be targeting the elderly since we are trying to bring back memories, we want them to remember life as it use to be life that was more simple. Everything that we will put in our Vodka will be recognized nothing will be an overly complex chemical. Yes this will be new but it will be a new to remember. Our vodka will start out affordable and always will be, it will be sold alongside other vodkas not as competition but as a target. We will want our customers to see our bottle and have it look simple not flashy like the other brands because we are not about flashy we are about fresh and simple. In fact I believe that this will be our slogan Fresh and simple, like the old days. We are about a simpler time full of wonderful memories that are just waiting on the inside.

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