Situation or SWOT Analysis

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" (Marketing: An Introduction 10th ed. pg. 55) For my SWOT analysis I will go in the order that they imply so starting with (S). What would be the strengths of my company? For starters I would need to point out who my company will be mainly promoting our product to. Of course I would like to say that anyone will want to be our product but that just is not looking and walking into a business realistically. So we will push this product to people over 55. Why, because our brand is all about rememberence and usually people over 55 like to remince about when times were simpler and they were younger. So one of our strengths I believe is going to be marketing, we already know who we want to market to and our whole product is about remincing so we already have a leg to stand on. Moving on to (W) weaknesses starting a company is never an easy thing unless you have the money to get everything off of the ground. So one of the weaknesses of the company would be that we are relying solely on our ability to market ourselves and relying on our customers to help get us off of the ground. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue."(Marketing: An Introduction 10 ed. pg 43) Next is (O) oppertunities, While many other companies sell vodka not many advertise solely to people over the age of 55. They mainly focus on the younger crowds who are still out and partying away their lives. Our company will advertise to those who are rarely spoken to from this market. We want a company that knows its customers and it's customers know themselves they are already established and know who they are. By advertising to them we are hoping to attract their attention in a way that others will not. "Assesses major threats and opportunities that the product might face, helping management to anticipate important positive or negative developments that might have an impact on the firm and its strategies." (Marketing: An Introduction 10th ed. pg. 43) Finally (T) threats of course everyone wishes that when they started a business they would encounter no problems no threats and that the company will take off with out a hitch, but those people who base everything in their company on that idea will quickly lose everything that they have come by. The biggest threat to our company I believe is the simple fact that vodka's biggest crowds are the younger people so those Vodka companies that advertise to that particular group may take potential business away from our company do to the fact that we are advertising to a group older then the standard Vodka drinker.