Price

"For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low. Interestingly, such pricing cues are often provided by sellers, in the form of sales signs, price-matching guarantees, loss-leader pricing, and other helpful hints" (Marketing: An Introduction 10th ed pg 294) As far as the price goes we will want for it to be affordable but not scream cheap Vodka. We are setting the price at a reasonable 30 dollars a bottle. I don't want for our guests to think that they are buying a cheap vodka because Athabaskan is not. We researched multiple types of plants that have a varity of different types of nutriets so the price of the vodka should reflect the amount of care that we have put into it. For a 750mL 30 dollars is reasonable for a nice bottle of vodka. While selling it in bars or in resturants the cheap vodka usually goes for 3 to 4 dollars a shot and the expensive premium vodkas go for around 6 or 7. So we will be looking at about 5 dollars a shot to sell in those places.