Objectives

Athabaskan's objective is to constantly improve the quality of our product. Doing this will cost not only time but money as well. By focusing on the customers of Athabaskan and developing something to their specifics Athabaskan will not only allow the great taste of a memory but create great memories in the process. Since Athabaskan is a vodka that takes all natural berries and roots down to their essence we want to devote time into replanting any type of plant that we use. All plants will be used to help produce a quality Vodka that tastes great but still gives you some of your daily nutrients. To help us acheieve some of our goals we will need to rely on the general public, or our customers. Our customers are going to be how we as a company can advance and allow for ourselves to thrive. "A public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives," (Marketing: An Introduction, 10th ed. pg. 69). As a company we can help ourselves improve the quality of our product using a couple of methods. We need to focus on the profit of the company as a whole. Since our brand is new we do not  want to come out right away with and offered discount or lowering our products prices, so we will still strive to keep our product at an affordable price to begin with to help the push of our product. Since our product is suppose to be availible to every one we will make it that way. By putting our product our there where it is easily accessible we will hopefully allow the sales of our product to continuously grow. By saleing our product we will be able to make the advacements in it that we would like to strive for. "Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets,"(Marketing: An Introduction, 10 ed. pg. 43) Overall the objectives of the company are easily accessable. We must work hard and show that we truly want to make a product that is for the people. That is what we strive for something people will want while tossing in great taste and memories.