Distribution

The way that I plan on distribution Athabaskan is through commercial travel. Since I would like to keep the company green we are looking into the Hybrid Semi-Trucks out there and this should help take some of the focus out of the energy costs while still being cost efficeint."Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." (Marketing: An Introduction 10ed. pg. 312) The hybrid semi-trucks will change the entire dimension of how these trucks are sold.They will be have a  faster speed as with the same quantities of fuel, the engine will work much better with smarter efficiencies and also the horsepower producing capacity will be boosted. The hybrid engine in the semi-trucks will provide an option for either shifting the engine modes from fuel to gasoline, electric and even the diesel ones. "Distribution channel decisions often involve long-term commitments to other firms. For example, companies such as Ford, HP, or McDonald’s can easily change their advertising, pricing, or promotion programs. They can scrap old products and introduce new ones as market tastes demand. But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change. Therefore, management must design its channels carefully, with an eye on tomorrow’s likely selling environment as well as today’s." (Marketing:An Introduction 10th ed pg 312) By using Hybrid Semi-Trucks our company will be thinking about the environment while thinking smart about saving on energy and cutting fuel costs. Our company will not be about beating out the other companies as far as the distribution process goes but more on what is the better way to go about doing this. We will commit to sticking green by working with others who have the same outlook.