Promotion

Since I have decided to go ahead and mainly try to sell Athabaskan to people older then 55, I have decided that the best place to try and promote Athabaskan ia at country clubs. I could make some sort of deal with the owners to change out thier house vodka for Athabaskan and hand it out with their drinks. by doing things this way I am letting others try the product and taking it to allow them to help get the product out their for the company. The country club could let all  of the guests know about the switch which would tell their guests that Athabaskan is worth a try, because the country club has given us the chance as well. "The product’s design, its price, the shape and color of its package, and the stores that sell it all communicate something to buyers. Thus, although the promotion mix is the company’s primary communication activity, the entire marketing mix—promotion and product, price, and place—must be coordinated for greatest communication impact." (Marketing:An Introduction 10th ed pg 377) By doing things this way we target people over 55 and if they like Athabaskan then they could help the company promote it through word of mouth. Hopefully doing things this way will go smoothly and allow for thing to go off without a hitch.