Target Market Strategy

Athabaskan is specifically targeting people who are over the age of 55, by doing this we can possibly create a big market for the type of vodka that we would like to become. "A marketing stategy....outlines how the company intends to create value for target customers in order to capture value in return." (Marketing: An Introduction 10th ed. pg. 57) By targeting this particular group we are taking a chance that other companies that sell Vodka is not taking. Most Vodka companies advertise to the young croud. Those in college, in their early to mid-twenties who are out on the town and having a good time, or to those who would like a more refined taste in Vodka. Marketing to a group of people who are over 55 will allow for us to target and all new group. Athabaskan is all about having nutrients and a great taste that reminds you of when life was simpler. We will focus on letting our advertising speak for itself then by word of mouth. By possibly starting a group that gets together perhaps once a week who enjoys remincing to let them judge Athabaskan for themselves and then put the product out there to their friends and family we can focus on gaining a group of followers that enjoy the product and advertise it for us. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly." (Marketing: An Introduction 10 ed. pg 57) Okay so now that we have our product, who we want to sell it to, and how we want to advertise it, how are we going to make it work. Simple enough, by allowing our employees to market it for us until it slowly starts to make a name for itself. The company already knows what we are about we just have to get others to see it in the same light. I want this company to speak to its customers as a company that put its whole being into focusing on those same customers. It is really easy to come up with a company but getting out of your company that you want to get out of it is the hardest part. Athabaskan is not about making money but about creating memories.