Product

Vodka is my product, but its more then that. I want to sell a memory and by doing that I have to create the memory in the first place. "New products are important—to both customers and the marketers who serve them.  For companies, new products are a key source of growth. Even in a down economy, companies must continue to innovate." (Marketing: An Introduction 10th ed. pg 245) Athabaskan is about tasting good while containing the nutrients from the berries and the roots that will be put into it. Things that contain healing herbs and are known for their effects. Plants such as Agrimony, Alfalfa, Ban Xia, Basil, and Cayenne, among others. Also berries like black, blue, and bosen will be added for flavor. Once the product grows we may make more flavors but we want to be a simple brand. Everything that will be put into the vodka can be easily reseached nothing will be overly complicated.Our company will consist of what our customers think of the product and will be developed around that. Again I want this product to be about rememberence. When our customers taste our vodka and see the things that we put into it they will think of what the old native healers used to use these plants for. They will think about when times were more simple and things were not as complicated as they seem to have become."Convenience products are usually low priced, and marketers place them in many locations to make them readily available when customers need them" (Marketing: An Introduction 10th ed. pg 211) I want everyone to be able to afford our product and I would like to make it easily avalible to all. Even though most would not consider Vodka as a Convenience item that is what I would like for this to be. Overall I truly would like for our group of customers to think of Athabakan when they think of a great time and a wonderful memory.