Week 10 EOC: What are the Benefits vs. Features

What are the Benefits of the vodka Athabaskan vs. the Features?  “A powerful form of segmentation is to group buyers according to the different benefits that they seek from the product. Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.” (Marketing: An Introduction 10^th ed. Pg. 182) Well for starter this vodka is made with its consumers in mind so that it is catered to them specifically. The bottle of course will be designed to catch the attention of that target group but that will be a feature. A glass bottle with a design is common but what comes inside of the bottle is what is unique. My whole final project is based on coming up with a vodka that speaks to its target market. We will be a green company that will be a benefit. I hope that people will want to buy Athabaskan not just for the taste but because we want to take care of the environment. The slogan for Athabaskan will be “Remembrance Made Simple" and that’s exactly what we want for our customers. We want them to remember when times were simpler and we want them to remember that because this is what Athabaskan will evoke in them. They will drink it and see the care that we have taken in producing Vodka that caters just to them. We want our customers to feel like they are the benefit not just an ending feature. Athabaskan wants for its customers to see that we are a benefit to by paying particular attention to the details that we put into our vodka. That is why Athabaskan is not focused on being the flashy new thing on the market but the vodka that makes our customers feel special.