Creative Content

Implementation Evaluation Control

Obviously starting a business will need to be on some sort of budget. We will need to stick to a certain amount of money that will be needed to pay for everything. We will need to look out for pricing for the herbs and berries that we will want to use, the shipping of that, how much it will cost to rent out a processing company as well as the cost to turn it into an environment friendly company. We will need to pay attention to the cost of buying the Hybrid Semi- trucks and the cost of fuel that will need to be used for such and item. Not only that but advertising and marketing to sellers for the company. Of course we can not forget the labors and the staff employed here at Athabaskan. We will also need to keep track of a time limit to get everything completed by and when the best time to actually start selling Athabaskan will be. One of the other things that we will need to look at is if we will want to try to do some social networking and how we will go about doing all of that. Starting a new business is not going to be an easy thing to do but we will strive to complete that.

Week 10 EOC: What are the Benefits vs. Features

What are the Benefits of the vodka Athabaskan vs. the Features?  “A powerful form of segmentation is to group buyers according to the different benefits that they seek from the product. Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.” (Marketing: An Introduction 10^th ed. Pg. 182) Well for starter this vodka is made with its consumers in mind so that it is catered to them specifically. The bottle of course will be designed to catch the attention of that target group but that will be a feature. A glass bottle with a design is common but what comes inside of the bottle is what is unique. My whole final project is based on coming up with a vodka that speaks to its target market. We will be a green company that will be a benefit. I hope that people will want to buy Athabaskan not just for the taste but because we want to take care of the environment. The slogan for Athabaskan will be “Remembrance Made Simple" and that’s exactly what we want for our customers. We want them to remember when times were simpler and we want them to remember that because this is what Athabaskan will evoke in them. They will drink it and see the care that we have taken in producing Vodka that caters just to them. We want our customers to feel like they are the benefit not just an ending feature. Athabaskan wants for its customers to see that we are a benefit to by paying particular attention to the details that we put into our vodka. That is why Athabaskan is not focused on being the flashy new thing on the market but the vodka that makes our customers feel special.

Week 9 EOC: Three Great Mission Statements

Shyann's mission statement is very well written and does a good job at explaining what she wants out of the company.

A.J.s mission statement is straight to the point and he really wants to the his customers believe that they are divas.

LaJuan mission statement is very detailed and I believe I would want to try his vodka.

Price

"For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low. Interestingly, such pricing cues are often provided by sellers, in the form of sales signs, price-matching guarantees, loss-leader pricing, and other helpful hints" (Marketing: An Introduction 10th ed pg 294) As far as the price goes we will want for it to be affordable but not scream cheap Vodka. We are setting the price at a reasonable 30 dollars a bottle. I don't want for our guests to think that they are buying a cheap vodka because Athabaskan is not. We researched multiple types of plants that have a varity of different types of nutriets so the price of the vodka should reflect the amount of care that we have put into it. For a 750mL 30 dollars is reasonable for a nice bottle of vodka. While selling it in bars or in resturants the cheap vodka usually goes for 3 to 4 dollars a shot and the expensive premium vodkas go for around 6 or 7. So we will be looking at about 5 dollars a shot to sell in those places.

Distribution

The way that I plan on distribution Athabaskan is through commercial travel. Since I would like to keep the company green we are looking into the Hybrid Semi-Trucks out there and this should help take some of the focus out of the energy costs while still being cost efficeint."Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." (Marketing: An Introduction 10ed. pg. 312) The hybrid semi-trucks will change the entire dimension of how these trucks are sold.They will be have a  faster speed as with the same quantities of fuel, the engine will work much better with smarter efficiencies and also the horsepower producing capacity will be boosted. The hybrid engine in the semi-trucks will provide an option for either shifting the engine modes from fuel to gasoline, electric and even the diesel ones. "Distribution channel decisions often involve long-term commitments to other firms. For example, companies such as Ford, HP, or McDonald’s can easily change their advertising, pricing, or promotion programs. They can scrap old products and introduce new ones as market tastes demand. But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change. Therefore, management must design its channels carefully, with an eye on tomorrow’s likely selling environment as well as today’s." (Marketing:An Introduction 10th ed pg 312) By using Hybrid Semi-Trucks our company will be thinking about the environment while thinking smart about saving on energy and cutting fuel costs. Our company will not be about beating out the other companies as far as the distribution process goes but more on what is the better way to go about doing this. We will commit to sticking green by working with others who have the same outlook.

 

Promotion

Since I have decided to go ahead and mainly try to sell Athabaskan to people older then 55, I have decided that the best place to try and promote Athabaskan ia at country clubs. I could make some sort of deal with the owners to change out thier house vodka for Athabaskan and hand it out with their drinks. by doing things this way I am letting others try the product and taking it to allow them to help get the product out their for the company. The country club could let all  of the guests know about the switch which would tell their guests that Athabaskan is worth a try, because the country club has given us the chance as well. "The product’s design, its price, the shape and color of its package, and the stores that sell it all communicate something to buyers. Thus, although the promotion mix is the company’s primary communication activity, the entire marketing mix—promotion and product, price, and place—must be coordinated for greatest communication impact." (Marketing:An Introduction 10th ed pg 377) By doing things this way we target people over 55 and if they like Athabaskan then they could help the company promote it through word of mouth. Hopefully doing things this way will go smoothly and allow for thing to go off without a hitch.